PREP'D was a designed for my final thesis at George Brown College in their Graphic Design program.
(SCAN QR CODE FOR APP)
PREP'D seeks to end stigma surrounding HIV within the LGBTQ+ community through education and streamline the access to queer friendly healthcare providers. The hope is that this will stop allowing stigma to fuel fear and in turn reduce HIV positivity and transmission.
The design process took place over a period of 30 weeks, in which 15 weeks were dedicated to demographic, topic, and statistic research and the other 15 weeks were spent designing the brand assets (this included the process book, mobile app, and promotional video)
01. BRANDING & LOGO
The name PREP'D came about by playing on the idea of being prepared along with the medication "PrEP" which is used as a prevention for HIV.
2. MOBILE APP
1.1 PERSONAS & JOURNEY MAPS
The first step was creating 3 personas varying in age, income, gender identity, and relationship status. By doing this I was able to see what the app needed to include in the design and function.
Once creating the personas and their pain points and key tasks I was able to then take the persona through one of their tasks in the Journey Maps without PREP'D. This step was integral as it highlighted some of the priorities that PREP'D needed to include.
1.2 SKETCHES & WIREFRAMING
After knowing what functions needed to be included and major design considerations for the app, I then moved into 3 design phases for producing the app- sketches, wireframing, and low fidelity prototyping
1.2 FINAL DESIGN
03. PROMO VIDEO
To further promote the PREP'D app, it was decided the most effective design solution would be a promotional vide. Though the use of kinetic typography and motion graphics, the video shows the user the benefits and functions of the app in a visually stimulating way.
04. PROCESS BOOK
Finally, because the project had so many design steps along with preliminary research, sketches, etc. a process book was designed to help organize all the work that went into creating the brand, app, and video.
