I joined the Steam Whistle Brewing "in house" Creative Team in May of 2023 as a graphic designer.
My position included supporting the Steam Whistle brand and all partner brands (Beau's, MTV Hard Seltzer, and Phillips Brewing) through engaging and eye catching visuals while maintaining the core ethos of each brand. This includes custom rep. work, trade tools, POS, digital assets, wearables, vehicle wraps, Power Points, HR needs, packaging, OOH Advertisements, and more.
One of the most notable design projects I achieved in this roll was working with the Marketing and Creative team on Steam Whistle's Brand Refresh.
The key goals of the brand refresh were to bring back the "personality" and the over all "retro" feeling to the brand while still feeling modern in the market. This was done by establishing a clear colour palette, typography/fonts, logo usages, lock-ups, and photography.
By working with the team we were able to work collaboratively to establish a clear visual tone that communicates the goal can be seen through packaging, POS, advertisements, etc.
GENERIC POSTER
DESIGN FOR
OUT OF PROVINCE
SALES
355ML CANS
12 PACK
IGLOO RETRO COOLER
The goal of the IGLOO Retro Cooler was to design the cover stickers (with the updated branding) to create a visually attractive design that would entice customers to want to purchase the cooler.
The thinking behind this design was to play off of vintage travel cards which would feel reminiscent of nostalgia and travel which could be seen with the gradient warped type. Then to create the feeling of that retro feeling that Steam Whistle has I incorporated star illustrations along with a script font to give it a more hand drawn feeling.
Since the dimension were so constrained I had to be strategic with font and hierarchy. Over all, the stickers offered a fresh new look to the coolers that embody the new look of Steam Whistle.
