This brand roll out was designed in George Brown College’s Corporate Design class.
The basis of the branding project was that I was assigned a client brief, Drew Gaboury, and within that brief there was no company name, brand identity, or any specific brand information other than what field of business the client was in, where they were located, and who they were trying to cater to. That being said, Drew Gaboury wanted to create a gender fluid street wear brand that worked with local artists within the downtown core of Toronto. It was from that information that the name “UNITEE” came about, as it highlights t-shirts being sold in the shop along with the concept that everybody “uniting” together regardless of gender. This was reinforced in the logo design, integrated ad campaign, and brand deliverables such as the storefront, stationary, shopping bags, and shipping boxes
